We conclude the messages to the seven churches in Revelation with Laodicea, a church in the direst spiritual condition. The imagery in this passage is steeped in local metaphors, making a historical-critical approach essential to grasp its full meaning. In many ways, Laodicea mirrors what we might recognize as the typical American church today—prosperous, self-confident, yet spiritually blind.
Background of Laodicea
Laodicea, located in the Lycus River Valley about 40 miles southeast of Philadelphia and 100 miles east of Ephesus, was the leading city in its region by the first century AD, with Colossae just 10 miles away (Strabo, Geography 12.8.16; Koester, 2014, Revelation, p. 324). Its wealth stemmed from three industries: banking, textile production, and a renowned medical school specializing in ophthalmology (Ramsay, 1904, The Letters to the Seven Churches, p. 413). After a devastating earthquake in AD 60, Laodicea famously declined imperial aid, funding its own reconstruction, a testament to its self-reliance (Tacitus, Annals 14.27; Aune, 1998, Revelation 6–16, p. 256). This prosperity fostered a culture of independence, which Jesus critiques sharply.
Religiously, Laodicea was polytheistic, with Zeus as the primary deity, and participation in civic religion was socially and economically critical, as refusal could lead to ostracism or loss of trade guild privileges (Friesen, 2001, Imperial Cults and the Apocalypse of John, p. 174). Indirect evidence, such as inscriptions and Paul’s mention of a nearby church in Colossians 4:13, suggests a significant Jewish presence, which may have pressured the Christian community toward compromise (Trebilco, 2004, The Early Christians in Ephesus, p. 324, applied to Laodicea). The church was likely founded by Paul’s associates, such as Epaphras (Col 1:7; Beale, 1999, The Book of Revelation, p. 311).
The Text
Revelation 3:14–22 “And to the angel of the church in Laodicea write: ‘The words of the Amen, the faithful and true witness, the beginning of God’s creation. I know your works: you are neither cold nor hot. Would that you were either cold or hot! So, because you are lukewarm, and neither hot nor cold, I will spit you out of my mouth. For you say, “I am rich, I have prospered, and I need nothing,” not realizing that you are wretched, pitiable, poor, blind, and naked. I counsel you to buy from me gold refined by fire, so that you may be rich, and white garments so that you may clothe yourself and the shame of your nakedness may not be seen, and salve to anoint your eyes, so that you may see. Those whom I love, I reprove and discipline, so be zealous and repent. Behold, I stand at the door and knock. If anyone hears my voice and opens the door, I will come in to him, and he with me. The one who conquers, I will grant him to sit with me on my throne, as I also conquered and sat down with my Father on his throne. He who has an ear, let him hear what the Spirit says to the churches.’
Christ’s Identity
Jesus identifies Himself as “the Amen, the faithful and true witness, the beginning of God’s creation.” The term “Amen,” rooted in Hebrew (’amen, meaning “true” or “reliable”; Isa 65:16), underscores Christ’s divine authority and trustworthiness (Koester, 2014, p. 327). As the “faithful and true witness,” He embodies obedience to God, even unto death (Rev 1:5; Beale, 1999, p. 314). The phrase “beginning of God’s creation” (arche) does not imply Jesus is a created being but denotes His role as the origin and ruler of creation (cf. Col 1:15–18; Aune, 1998, p. 258). This weighty introduction signals the gravity of His critique, demanding the church’s attention in a city enamored with its own power.
Lukewarm: A Historical-Critical Perspective
Unlike the other churches, Laodicea receives no praise, only condemnation as “lukewarm” (neither hot nor cold). This imagery resonated deeply with local geography:
- Hot water: Nearby Hierapolis had therapeutic hot springs, valued for bathing and healing (Strabo, Geography 12.8.18).
- Cold water: Colossae’s fresh, cold streams were ideal for drinking.
- Lukewarm water: Laodicea’s water, piped in from distant springs via aqueducts, arrived tepid and mineral-laden, often causing nausea (Ramsay, 1904, p. 416; Koester, 2014, p. 329).
Jesus’ threat to “spit you out of my mouth” (literally “vomit,” emeo) reflects the emetic quality of Laodicea’s water, a vivid metaphor for their spiritual uselessness (Mounce, 1997, Revelation, p. 108). Their self-proclaimed wealth—“I am rich, I have prospered, and I need nothing”—mirrors the city’s boast after rebuilding without Roman aid, but Jesus exposes their true state: “wretched, pitiable, poor, blind, and naked.” This fivefold indictment contrasts sharply with their banking prowess, textile industry, and medical reputation, revealing spiritual bankruptcy (Beale, 1999, p. 316).
The Call to Repentance
Jesus offers a remedy tailored to Laodicea’s industries:
- Gold refined by fire: True spiritual wealth and moral purity, unlike their material riches (cf. 1 Pet 1:7).
- White garments: Righteousness and salvation, contrasting their renowned black wool textiles (Rev 19:8).
- Eye salve: Spiritual insight, a nod to their medical school’s famous phrygian powder for eye ailments (Koester, 2014, p. 331).
The call to “buy” these from Christ underscores dependence on Him, not self-sufficiency (Isa 55:1–2). The image of Jesus standing at the door and knocking (Rev 3:20) is often interpreted as an individual evangelistic appeal, but its context is corporate, urging the entire church to restore fellowship with Christ (Bauckham, 1993, The Theology of the Book of Revelation, p. 130). Dining together signifies covenant intimacy, a restoration of communion (cf. Luke 22:30; Keener, 2019, p. 154).
Christ’s discipline is rooted in love, like a parent correcting a child (Prov 3:12; Heb 12:6), urging the church to “be zealous and repent” (Rev 3:19). This reflects His desire for their restoration, not rejection (Koester, 2014, p. 333).
Promise for the Faithful
The one who conquers will “sit with me on my throne, as I also conquered and sat down with my Father on his throne” (Rev 3:21). This promise of sharing Christ’s authority echoes Daniel 7:14 and Luke 22:28–30, signifying participation in God’s eschatological rule (Beale, 1999, p. 319). It is the most exalted promise among the seven letters, emphasizing the transformative power of repentance even for a church in such dire straits.
Lessons for Today
Laodicea’s condition mirrors many modern churches, particularly in prosperous contexts like America. Material wealth can mask spiritual poverty, and self-sufficiency can breed lukewarm faith. The church’s reliance on banking, textiles, and medicine parallels our trust in technology, wealth, or status, blinding us to our need for Christ (Keener, 2019, p. 156). Your observation about the “typical American church” is apt: comfort and convenience can lead to complacency, dulling spiritual vigilance.
Christ’s call to Laodicea is a wake-up call for us. Spiritual wealth, righteousness, and insight come only from Him. His discipline, though stern, is rooted in love, inviting us to open the door to renewed fellowship. The closing exhortation—“He who has an ear, let him hear”—challenges every church and believer to self-examination and recommitment, lest we too become lukewarm (Bauckham, 1993, p. 132).
Conclusion of the Seven Churches
The messages to the seven churches reveal a spectrum of faithfulness and failure, from Philadelphia’s steadfast endurance to Laodicea’s spiritual apathy. Each letter speaks to its first-century context yet resonates universally, calling us to persevere, repent, and depend on Christ. As we move forward in Revelation, these lessons set the stage for the cosmic visions to come.
Sources
- Aune, David E. Revelation 6–16. Word Biblical Commentary, 1998.
- Bauckham, Richard. The Theology of the Book of Revelation. Cambridge University Press, 1993.
- Beale, G.K. The Book of Revelation. New International Greek Testament Commentary, 1999.
- Friesen, Steven J. Imperial Cults and the Apocalypse of John. Oxford University Press, 2001.
- Keener, Craig S. Revelation. NIV Application Commentary, 2019.
- Koester, Craig R. Revelation. Anchor Yale Bible, 2014.
- Mounce, Robert H. Revelation. New International Commentary on the New Testament, 1997.
- Ramsay, W.M. The Letters to the Seven Churches of Asia. Hodder & Stoughton, 1904.
- Strabo. Geography. Translated by H.L. Jones, Harvard University Press, 1924.
- Tacitus. Annals. Translated by C.H. Moore, Harvard University Press, 1931.
- Trebilco, Paul. The Early Christians in Ephesus from Paul to Ignatius. Eerdmans, 2004.